Product launch video production for tech companies

You've spent months building something great. A launch video makes sure your audience actually notices. We produce product launch videos that generate excitement, drive sign-ups, and make your announcement land.

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Why your product launch needs video

A product launch is a one-shot moment. You get a narrow window to capture attention, and the companies that win that window are the ones with compelling video content ready to go. Whether you're announcing a new platform, rolling out a major feature update, or entering a new market, a product launch video turns your announcement into an event.

We've produced launch videos for SaaS companies, fintech startups, and enterprise platforms — and we understand what makes them work. It's not just about showing the product. It's about building anticipation, communicating value instantly, and giving your audience a reason to care.

What we deliver

Every product launch video we produce is tailored to your specific goals, audience, and channels. A typical project includes creative strategy and messaging, scriptwriting, storyboarding, production (filmed, animated, or a hybrid of both), professional sound design, and final delivery optimised for every platform — from your homepage hero to LinkedIn, YouTube, and paid ads.

We also think beyond the hero video. If you need cutdowns for social, a teaser campaign, or a series of assets for a phased rollout, we plan for that from day one.

How we work

We start with your launch strategy, not a camera. In a discovery session, we'll get clear on your target audience, your messaging hierarchy, and what success looks like for this launch. Then we develop a creative concept that serves those goals.

From there, we move through scripting, visual development, production, and post. You'll have full visibility at every stage, with structured review points so there are no surprises. Most launch video projects take 4–6 weeks from brief to delivery.

See it in action

This animated product explainer for SecurAkiro shows how we take a complex cybersecurity platform and turn it into a clear, compelling launch asset.

From script to sound design, every element was built to make the product instantly understandable — and impossible to ignore.

Got a launch date in mind? Tell us about your product and timeline.

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Case Study
£120,000+raised through crowdfunding

Avon Needs Trees

Environmental charity Avon Needs Trees came to us needing a crowdfunding video that would inspire donations for native woodland restoration across the Avon region.

We produced a short film designed specifically for their crowdfunding page — something that would stop people scrolling, build an emotional connection, and make the ask feel urgent and personal. The video sat at the top of their campaign page and did the heavy lifting.

The campaign raised over £120,000, far exceeding their original target. It remains one of our proudest projects.

See the full project
“
★★★★★

I had the pleasure of working with Elliott to help me and my team produce 6 corporate videos. Elliott was very knowledgeable and professional. He was a joy to be around on set and his easy going nature made us all feel at ease. We felt like we were in safe hands and as a result, produced 6 fantastic videos.

Georgina Kyriakides — Google Review

Georgina Kyriakides

How we make it happen

Research & Strategy
Step 01

Research & Strategy

We dig into your product, audience, and launch goals. What does success look like? Who needs to see this? We define the messaging before any creative work begins.

Script, Storyboard & Style
Step 02

Script, Storyboard & Style

We write a narrative built around your launch moment and map every visual beat. You'll see style frames and a full storyboard so there are no surprises.

Production
Step 03

Production

Animation, live-action filming, voiceover, and audio design — whatever the project needs. Every frame is crafted to build anticipation and land your key message.

Delivery & Formats
Step 04

Delivery & Formats

Revisions until it's right, then we export your launch video in every format you need — hero video, social cutdowns, vertical stories, email-friendly versions, and more.

Ready to plan your launch video? Let's talk through your goals.

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Product launch video FAQ

Most product launch videos we produce fall in the £3,000–£12,000 range, depending on length, complexity, and whether the project involves live-action filming, animation, or both. We'll give you a clear quote after an initial conversation about your project.

Typically 4–6 weeks from kickoff to final delivery. If you're working to a fixed launch date, let us know early and we'll plan the production schedule around it. We've delivered projects in as little as 2 weeks when needed.

It depends on what you're launching and who you're speaking to. Animation is great for visualising software interfaces and abstract concepts. Live-action works well when you want to show real people using the product. Many of our best launch videos combine both.

Absolutely — and we'd recommend it. From a single production, we can deliver a hero video for your website, shorter cutdowns for social media, a teaser for pre-launch, and format-specific versions for LinkedIn, Instagram, and YouTube.

Yes. Our process starts with strategy, so we can help you sharpen your messaging as part of the project. We'll work with your marketing team to distil the key value propositions and build the narrative from there.

That's more common than you'd think. We can work from design files, prototypes, or beta versions of your product. For animated videos, we don't need a finished product at all — we can visualise the experience based on your roadmap and designs.

Yes. We're based in the UK but work with tech companies globally. For animation projects, location doesn't matter. For live-action, we can travel or coordinate with local crews in your area.

Our other video services

Product Demo Videos Explainer Videos Brand Videos

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